Project’s Detail

RISIKO DAN PELUANG UMKM KUE KERING DENGAN MENGGUNAKAN SISTEM PENJUALAN ONLINE DI MASA PANDEMI COVID-19 DI BALIKPAPAN

Abstrak (Abstracts)

This research was done to find out the risks and possibilities that faced by small business owners when they did the online sales during COVID-19 pandemic in Balikpapan. This research used qualitative method where the data obtained from in-depth interviewed 5 business owners in Balikpapan about the small business’s history, the risks that they faced during pandemic, and the possibilities that they got during pandemic. The result showed details about the risks and how the risk control itself as well as the possibilities and benefits they got from online sales during pandemic. Penelitian ini dilakukan untuk mengetahui risiko dan peluang yang dihadapi oleh UMKM kue kering selama melakukan penjulan daring di masa pandemi COVID-19 di Balikpapan. Penelitian ini dikerjakan menggunakan metode kualitatif dimana data yang diperoleh didapatkan dari hasil wawancara mendalam kepada 5 pelaku UMKM kue kering Balikpapan tentang latar belakang UMKM, risiko yang dihadapi selama pandemi, dan peluang yang didapat selama pandemi. Hasil menunjukkan adanya rincian risiko dan bagaimana managemen risiko itu sendiri serta peluang dan manfaat yang diapatkan selama berjualan daring di masa pandemi.

Keyword : Risiko, peluang, UMKM, kue kering, penjualan online, pandemi COVID-19

Nilai Properti

Penulis : LUBIDA MUTHI SHAFA, NIM : 942019070, Penerbit : Politeknik Negeri Balikpapan, Program Studi : TATA BOGA, Tahun : 2022, Bahasa : Indonesia, Jenis Penelitian : Tugas Akhir, Lokasi : Prepustakaan Poltekba,

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