DESKRIPSI TUGAS AKHIR :
Analisis Menu Engineering di Square Restaurant Hotel Novotel Balikpapan
Abstrak (Abstracts)
ABSTRACT Rosyana, Analisis Menu Engineering Di Square Restaurant Hotel Novotel Balikpapan, Tugas Akhir, Balikpapan, Program Studi Tata Boga Politeknik Negeri Balikpapan, 2022. This research was conducted as a step to evaluate or improve the menu at Square Restaurant Hotel Novotel Balikpapan, especially in the appetizer and main course menu categories. Qualitative research is a type of research used in research using descriptive analysis. The data and information obtained in the study were sourced from the Accounting, Executive Chef and Food & Beverage Manager of Hotel Novotel Balikpapan. The purpose of this study is to analyze the level of popularity, test the profitability index, analyze menu categorization, set strategies and menu innovations at Square Restaurant Hotel Novotel Balikpapan starting from July to December 2021. Based on the results of the study, it is known that the highest popularity index and the highest profit index on the appetizer menu, namely Triple Decker and the main course menu, namely Nasi Goreng Balikpapan. The menu categorization in this study resulted in 6 appetizer menu items and 3 main courses which were included in the star category. There are 2 appetizer menu items and 4 main course items that fall into the plowhorse category. There are 4 appetizer menu items and 3 main course menu items that fall into the puzzle category. Also, there is 1 appetizer menu item and 2 main course menu items that fall into the dog category. ABSTRAK Rosyana, Analisis Menu Engineering Di Square Restaurant Hotel Novotel Balikpapan, Tugas Akhir, Balikpapan, Program Studi Tata Boga Politeknik Negeri Balikpapan, 2022. Penelitian ini dilakukan sebagai langkah untuk mengevalusi atau memperbaiki menu yang ada di Square Restaurant Hotel Novotel Balikpapan khususnya pada kategori menu appetizer dan main course. Penelitian kualitatif merupakan jenis penelitian yang digunakan dalam penelitian dengan menggunakan analisis deskriptif. Data dan informasi yang di dapatkan dalam penelitian bersumber dari pihak Accounting, Exsecutive Chef dan Food & Beverage Manager Hotel Novotel Balikpapan. Tujuan penelitian ini yaitu untuk menganalisa tingkat popularitas, menguji indeks profitabilitas, menganalisa kategorisasi menu, menetapkan strategi dan inovasi menu di Square Restaurant Hotel Novotel Balikpapan terhitung mulai bulan Juli hingga bulan Desember 2021. Berdasarkan hasil penelitian, diketahui bahwa indeks popularitas tertinggi dan indeks keuntungan tertinggi pada menu appetizer yaitu Triple Decker dan menu main course yaitu Nasi Goreng Balikpapan. Kategorisasi menu pada penelitian ini, menghasilkan 6 item menu appetizer dan 3 main course yang masuk kedalam kategori star. Terdapat 2 item menu appetizer dan 4 item main course yang masuk kedalam kategori plowhorse. Terdapat 4 item menu appetizer dan 3 item menu main course yang masuk kedalam kategori puzzle. Serta, terdapat 1 item menu appetizer dan 2 item menu main course yang masuk kedalam kategori dog.Keyword : Keywords: Menu Engineering, Popularity Index, Profits, Categorization, Square Restaurant Hotel Novotel Balikpapan.
Nilai Properti
: ROSYANA, : 942019062, : Politeknik Negeri Balikpapan, : TATA BOGA, : 2022, : Indonesia, : Tugas Akhir, : Prepustakaan Poltekba,Download Full Text
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